Carat, Color, Clarity & Cut 

To choose the diamond that is right for you, you will want to consider each of the four C’s (Carat, Color, Clarity & Cut).  Understanding how each of these elements affects the value of a diamond will help ensure you receive the best diamond for your money.  

Please enjoy our buyer-friendly Diamond Education section below.

Carat

A carat is the term for how the weight of a diamond is measured and all things being equal, the greater the weight, the more valuable your diamond will be.  There are several things you should consider when determining the size of diamond that is right for you.
 
In order to choose the perfect diamond, you will need to consider who the diamond is intended for, what their individual style is and their personal preference or expectation as it relates to your budget.  For example, is the special someone you are buying the diamond for an active individual who may prefer a smaller diamond or is his/her expectation that you buy the largest quality diamond that fits your budget?  Personal style and preference are critical considerations when shopping for your diamond!

When it comes to buying a diamond, it is important to remember that bigger does not necessarily mean better and it is necessary to also consider the color, clarity & cut to ensure the quality & value of your purchase. 

We are here to assist you every step of the way in making your diamond purchase.  Please do not hesitate to contact one of our Diamond Sales Specialists by email.

Next on the Four C's": Color >

 

It's time.  You've decided to "pop" the question.

So where do you start when it comes to finding that perfect ring for the one you love?  There are so many choices when it comes to engagement rings, the experience of selecting one can be daunting. 

It helps to know the basic components of an engagement ring are simply the diamond(s), the setting and the metal in the band. 

In working with our customers over the years, we've found it also helps when you're able to answer three basic questions:

Which diamond shapes do you like? 

Which metal would suit best? 

What ring & setting style would be preferred?

We've designed this Engagement Ring Buying Guide to provide you with information to help you answer these questions; to help you find that perfect ring.